The HR Value Proposition

The Dave Ulrich and Wayne Brockbank landmark book, ‘The HR Value Proposition’, has set the HR agenda for the next decade – it’s the blueprint for the future of HR.

Mapping the HR Value Proposition makes visible and credible this blueprint; and it makes others sit up and take notice of the profound contribution of HR to business performance in the new economy.

In their must-read book ‘The HR Value Proposition’, Professors Dave Ulrich and Wayne Brockbank outline a practical approach for HR professionals to add business value. They state "HR professionals add value when their work helps someone reach their goals. It is not the design of a program or declaration of policy that matters most, but what recipients gain from these actions. In a world of increasingly scarce resources, activities that fail to add value are not worth pursuing…The HR value proposition means that HR practices, departments, and professionals produce positive outcomes for key stakeholders – employees, line managers, customers, and investors."

Ulrich and Brockbank point out that if HR professionals want to hold onto their jobs and increase their influence, they must focus less on what they do – their processes and systems – and more on the value they can deliver to the business. They must ensure they have a direct line of sight with their key stakeholders.

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